Look What You Made Me Wear

Taylor Swift dropped her new single's video "Look What You Made Me Do"  at the 2017 VMAs and we are looking deeper into her fashion choices and how they help us hack upcoming 2018 trends....

Whether you love Tay Tay or you dislike the girl, let's all agree that she's extremely talented and a huge influencer of all things fashion. But before I dive into some fashion hacking, I want talk about her new video and the meaning behind "Look What You Made Me Do".  

If you want to start fashion hacking now feel free to skip forward.

Since it debuted at the MTV Video Music Awards last Sunday, Tay's "Look What You Made Me Do" video has been smashing records left and right. According to Billboard, it now holds the title of most YouTube global streams in a 24-hour period at 43.2 million views, knocking out previous record holder Psy's “Gentleman,” which amassed 36 million views in its first 24 hours when it launched in 2013.

So what intention did Tay have when she wrote the song? Even though there are a few different opionons out there, to understand the true mind state of the video, one doesn’t need to look much deeper than the title: Look What You Made Me Do. She means that the music industry handlers owned Taylor Swift's image and they made her do whatever was needed to push their agenda.

The video symbolically describes what happens to stars who get caught up in the higher levels of the occult entertainment industry. Although they are insanely successful, they also become slaves to the industry, with no life of their own. Their sound, image, and even their personalities are shaped at will by those behind the scenes.

The video doesn’t only portray Swift as a puppet of the industry, it also announces that she has paradoxically “ascended” to the status of Grand Priestess. Sounds ridiculous? Maybe it would be if the video wasn’t so blatant about it. She addresses probably Katy Perry and Kanye, but personally I believe the whole "Kanye and Taylor" scandal is purely for publicity, and they are both actually way more intelligent than they seem when it comes to how to stir the pot to get fans talking. It's called leverage, they are leveraging the dramatic incident that happened at the 2009 VMA awards to keep things spicy today. 

Alright, I know I said let's hack fashion! So let's get to it... Take a look at Tay's first look: 

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A Whole Lot of Red

According to Fashionisers : Dark and bright, the top color of the catwalk for the fall 2018 season is certainly red. We have been seeing it in darker shades especially in New York and London, and see a bit more in brights here in Milan. Vermillion, scarlet and cherry undoubtedly make the cut for the best colors on stage. Taylor wears a brighter red long dress in her video with sheer cut outs that reflect the same look seen on the runways. Even the shoes reflected on the reds, with firetruck reds appearing at Fendi on their gorgeous stiletto heeled boots.

 

 
 
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SHOP THE LOOK

 
 
 
 

Sheer, Dark, Leather and Curls

The most shocking of all Paris Fashion Week trends for fall 2017 is indeed the absolutely glossy vinyl used all over the collections presented. From coats to suiting, we see the often hated material mark its place on stage; matching dresses and boots at Saint Laurent, and pantsuits at Lanvin, different colors at Vanessa Seward, etc.

It is generally a strange look and probably better for the fall rather than the spring. Many fashion lovers have fingers crossed that this one won’t be lasting as long as some of the other trends have.

The fiddler cap is the latest in fads to be embraced, and Bella Hadid's and Taylor's seal of approval suggests it's about to go mainstream. 

Tay rocks the dark look 3 times in her new video, showcasing the sheer look, black shinny vinyl, dark lip with some loose and sleek wavy curls, all inspos straight from 2017 fashion week runways.

 

 

SHOP THE LOOK

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Orange The New Black?

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Shop The Look

 
 
 
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Graphic Hoodie, Knee High Boots & Shoulder Pads, Yeah You Heard it, Shoulder Pads

It's nothing new to see the graphic hoodie being worn with thigh high boots, this look is stretching into this fall/winter. As for the fur-shoulder padded outfit that Tay is sporting in her video, it was a piece designed by Philip Plein for his 2017 NY show. If you followed the shows this year you know that mainstream stores this coming 2017/18 fall/winter will be filled with shoulder pads and we'll be seeing them on celebs everywhere!

 

 
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